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Marketing Case Study

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Snapchat Snapchat is a mobile app for Android and iOS devices, created in 2011, that allows users to share photos, videos, text, and drawings. It’s free to download the app and free to send messages using it.. The developer behind this application is a public company called Snap Inc. At Snap Inc. they state their value propositions as: "We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together." From the article  "What is Snapchat, how does it work and what is it used for?" written by Maggie Tillman and Elyse Betters, they go on to describe what Snapchat began as and some of the leading edge updates it has developed. "Snapchat was initially focused on private, person-to-person photo sharing, but you can now use it for a range of different tasks,
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Listening to Brands

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Listening to Brands with today's many platforms of social media can seem like an endless podcast. Nevertheless, I set out on the task to see what people were saying about my favorite clothing brand, American Eagle. I have been a customer of theirs for the better half of two decades it seems and I have always been extremely happy with the products they provide, but would the majority of their customers feel the same? Lets take a look. In my media search I began with Facebook. Going through the first page of posts, I was actually quiet shocked; There were so many dissatisfied customers making comments/posts that I almost couldn't understand how I have had such a "good luck strike" with this brand. Many of the dissatisfaction topics seems to be over shipping, defective products, and customer service. One Facebook user said: I have an order I placed three business days ago and it still hasn’t been shipped. The chat representative on your website said noth
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Marketing In The News

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During my search for an article, I clicked on many sites before something caught my eye. "DTF"!!! That was the attention grabber (or should I say mild shocker). My initial thought was "that seems to be a pretty risky and controversial advertisement gimmick". Although, OKCupid the online dating site company, that is using the the acronym is "rethinking the blunt old acronym, originally meaning "down to fuck", by making it the centerpiece of a new campaign", says author Tim Nudd of Adweek.  The caption surrounding the campaign ad is paired with many colorful, bright, and entertaining photographs. (Credit to artist Maurizio Cattelan and photographer Pierpaolo Ferrari the creators of Toilet Paper magazine, on the ads. ) The article goes on to explain the challenges in modern-day dating and that because of the current political and social climate in today's society they ( OKCupid) believe "Dating can and should be about more than hookups.
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About Me

About Me  My name is Jessica and I have enrolled into BA 223 Principles of Marketing as part of my Associates of Science Degree. My Associates Degree carries an emphasis in Business Administration. I am most interested in learning and understanding how marketing has changed and in what ways it could be changing for the future.  I have been in the care-giving field for almost ten years now. I got into this field by accident so to speak and quickly realized that this is what I was meant to do with my life. My hope is to start my own assisted living home after graduation. I have quite the busy schedule, but when I have down time my biggest passions are my family, dog, riding quads, music and being outside. In the last year I have decided to work on my "bucket list". The first thing I have decided to cross off that list was the experience of taking a hot air balloon ride. I would definitely recommend this excursion for anyone thinking about it.       
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