Listening to Brands
Listening to Brands with today's many platforms of social media can seem like an endless podcast. Nevertheless, I set out on the task to see what people were saying about my favorite clothing brand, American Eagle. I have been a customer of theirs for the better half of two decades it seems and I have always been extremely happy with the products they provide, but would the majority of their customers feel the same? Lets take a look. In my media search I began with Facebook. Going through the first page of posts, I was actually quiet shocked; There were so many dissatisfied customers making comments/posts that I almost couldn't understand how I have had such a "good luck strike" with this brand. Many of the dissatisfaction topics seems to be over shipping, defective products, and customer service. One Facebook user said: I have an order I placed three business days ago and it still hasn’t been shipped. The chat representative on your website said noth...
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