Marketing In The News
During my search for an article, I clicked on many sites before something caught my eye. "DTF"!!! That was the attention grabber (or should I say mild shocker). My initial thought was "that seems to be a pretty risky and controversial advertisement gimmick". Although, OKCupid the online dating site company, that is using the the acronym is "rethinking the blunt old acronym, originally meaning "down to fuck", by making it the centerpiece of a new campaign", says author Tim Nudd of Adweek. The caption surrounding the campaign ad is paired with many colorful, bright, and entertaining photographs. (Credit to artist Maurizio Cattelan and photographer Pierpaolo Ferrari the creators of Toilet Paper magazine, on the ads. ) The article goes on to explain the challenges in modern-day dating and that because of the current political and social climate in today's society they ( OKCupid) believe "Dating can and should be about more than hookups....
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