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Showing posts from October, 2018

Marketing Case Study

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Snapchat Snapchat is a mobile app for Android and iOS devices, created in 2011, that allows users to share photos, videos, text, and drawings. It’s free to download the app and free to send messages using it.. The developer behind this application is a public company called Snap Inc. At Snap Inc. they state their value propositions as: "We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together." From the article  "What is Snapchat, how does it work and what is it used for?" written by Maggie Tillman and Elyse Betters, they go on to describe what Snapchat began as and some of the leading edge updates it has developed. "Snapchat was initially focused on private, person-to-person photo sharing, but you can now use it for a range of different tasks,

Listening to Brands

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Listening to Brands with today's many platforms of social media can seem like an endless podcast. Nevertheless, I set out on the task to see what people were saying about my favorite clothing brand, American Eagle. I have been a customer of theirs for the better half of two decades it seems and I have always been extremely happy with the products they provide, but would the majority of their customers feel the same? Lets take a look. In my media search I began with Facebook. Going through the first page of posts, I was actually quiet shocked; There were so many dissatisfied customers making comments/posts that I almost couldn't understand how I have had such a "good luck strike" with this brand. Many of the dissatisfaction topics seems to be over shipping, defective products, and customer service. One Facebook user said: I have an order I placed three business days ago and it still hasn’t been shipped. The chat representative on your website said noth