MarketingBlog

During my search for an article, I clicked on many sites before something caught my eye. "DTF"!!! That was the attention grabber (or should I say mild shocker). My initial thought was "that seems to be a pretty risky and controversial advertisement gimmick". Although, OKCupid the online dating site company, that is using the the acronym is "rethinking the blunt old acronym, originally meaning "down to fuck", by making it the centerpiece of a new campaign", says author Tim Nudd of Adweek.  The caption surrounding the campaign ad is paired with many colorful, bright, and entertaining photographs. (Credit to artist Maurizio Cattelan and photographer Pierpaolo Ferrari the creators of Toilet Paper magazine, on the ads. ) The article goes on to explain the challenges in modern-day dating and that because of the current political and social climate in today's society they ( OKCupid) believe "Dating can and should be about more than hookups.

About Me  My name is Jessica and I have enrolled into BA 223 Principles of Marketing as part of my Associates of Science Degree. My Associates Degree carries an emphasis in Business Administration. I am most interested in learning and understanding how marketing has changed and in what ways it could be changing for the future.  I have been in the care-giving field for almost ten years now. I got into this field by accident so to speak and quickly realized that this is what I was meant to do with my life. My hope is to start my own assisted living home after graduation. I have quite the busy schedule, but when I have down time my biggest passions are my family, dog, riding quads, music and being outside. In the last year I have decided to work on my "bucket list". The first thing I have decided to cross off that list was the experience of taking a hot air balloon ride. I would definitely recommend this excursion for anyone thinking about it.